AI for Authenticity: Marketing Campaign Execution

Arizona State University, Tempe, AZ

January 2025 - May 2025

Campaign strategy, ethics in marketing, brand storytelling, AI in beauty.

AI for Authenticity Video Ad

Brand Book

Ad Campaign Materials

Social Media Content

Thesis Paper

For my Barrett Honors thesis, I wanted to challenge how AI is viewed in the beauty world. Too often, technology is seen as a way to change what’s “real” — but I wanted to show how it can celebrate it. I built AI for Authenticity as a campaign that uses AI to highlight natural beauty, individuality, and inclusivity through original photography, storytelling, and digital strategy.