Global Tech Experience: Digital Marketing Campaigns

Digital Marketing, E-Commerce Strategy & Social Impact Campaigns

January 2023 - May 2023

Arizona State University - Online

NOZ Sunscreen Brief

NOZ Sunscreen Portfolio Project

Charity: Water Brief

Charity: Water Portfolio Project

As part of The Global Tech Experience program, I collaborated with international teams to design and execute full-scale digital marketing strategies for two brands — NOZ Sunscreen (educational simulation) and charity: water.

For NOZ Sunscreen, a fictional brand used for learning purposes, I led the “NÖZ Goes Global” campaign, developing a strategy to launch the product in the UK market. This included conducting market research, building buyer personas, and creating paid social and search campaigns focused on brand awareness and conversions. Using Shopify, Meta Ads, and keyword targeting, I optimized the brand’s digital presence and tracked key performance metrics to evaluate success.

I then worked on charity: water, contributing to a digital campaign aimed at engaging Gen Z college students through social media, influencer partnerships, and a redesigned landing page.

Through these projects, I strengthened my skills in e-commerce strategy, SEO/SEM, KPI tracking, and collaborative digital marketing — gaining global insight into how purpose-driven campaigns can create meaningful impact.